The intent of this Social and Fair Trade Standard is to provide a standard based on international human rights norms and national labour laws that will protect and assure social and fair trade practices to all persons within a company’s scope of control and influence, which produces products or provides services for that company itself as well as by its suppliers and contractors. It also includes requirements on health, safety and environment protection.

CU Fair Choice is verifiable trough evidence–based process. Its requirements apply to agricultural products (raw or processed) and demonstrate their production under good working and environmental conditions, reinforcing the image of agriculture sector and promoting a recognizable market position.

CU Fair Choice can be awarded to a producer organization, a contracting operator / Trader, and a Company / Industry.